Rebecca Ching | Potentia TherapyHello! I’m Rebecca Ching and I help people heal their relationship with struggle, failure, and vulnerability while they navigate the intersection of mindset and mental health.

I support people leading in all arenas – at work, at home, at school, in their community – who desire to integrate all of their loves without sacrificing their relationships, their health, their bottom line, their core values.

I believe when you lead, love and create with courage, clarity, and confidence, the world is a better place. So when life happens – health can be compromised and old struggles can show up again which can fuel shame, doubt, depression, and anxiety. No one is immune to doubt and overwhelm. No one.

If you are daring to: love, lead, risk, try, recover, create, heal, get curious, do something different – than difficult emotions will inevitably show up. It is part of the gig. Choosing courage over comfort involves the messy and complex – I also know it is where we feel the most alive.

I do not believe in gurus but am a big fan of collaboration, boundaries, and agency. I do not know more about you than… YOU. I help you find the power to heal. I do not give it to you, just create space for you to discover and reclaim your confidence and clarity. Our expertise combined will help you achieve your goals.

I promote empowerment. People need power to move forward, not false praise. Empowerment heals. False praise is like a sugar high. You eventually crash.

I am a connector; not a shamer or a blamer. I do not believe shaming people towards true health is productive or possible. Lasting change just does not happen that way.

Blaming and making excuses does not get you unstuck, either. If you want to respond differently and move through the overwhelm, fear, anger and hurt, count me in. I can help.

I am committed to helping people (re) define health and discover what it means to be well based on your own unique lifestyle, genetics, preferences and needs – because culture sure makes it hard to figure out what it means to be truly healthy. I promote non-diet, intuitive eating philosophies and know not feeling comfortable in your skin and/or having food and body obsessions can make life feel exhausting and small.

I believe your story deserves to be heard and validated, no matter how wackadoo you think you or your experiences are. (I have a feeling you are not that wackadoo, just a bit stuck.)

I believe in boundaries both personally and professionally.

My clients deserve the best and I often err on the conservative side of the law and ethics of my profession, not out of fear, but out of the desire to never, ever, do harm.

I am passionate about my faith and helping those who desire healing in their relationship with God, themselves and others. I work very hard to create a safe space for all of my clients, regardless of where they are at in their faith journey or their belief system.

I am relentlessly and respectfully curious about what is going on in your inner world with the goal to shake up the status quo and challenge the homeostasis that is entrenched in your life.

Sometimes, it takes all the energy you have just show up. And on those days, that will be your victory.

Bottom line: You are enough. You are worthy. You are fearfully and wonderfully made. Amen.

And for those who care about this stuff:

Experience: Prior to becoming a therapist, I worked as an Aide to a United States Senator in Washington, DC and as an Account Executive for an Issue Advocacy Advertising Firm in New York City. I also worked for Young Life’s International Division as an Area Director in Zürich, Switzerland, and then as their International Staff Coordinator. I established Potentia to merge all of my passions while providing resources and outpatient services to those in need of specialized support.

I am a writer and regularly speak at professional conferences, schools, churches, businesses and organizations on topics related to scarcity + abundance mindset connection, self-care, health + wellness, culture & media, trauma-informed leadership, mental health + mindset, perfection and shame resilience.

I am a founding board member and Past-President of the San Diego chapter of the International Association of Eating Disorder Professionals (iaedp). I have been an adjunct professor and have taught at Bethel Seminary San Diego for their Marital and Family Therapy department, Azusa Pacific University’s San Diego Regional Center for their Marriage and Family Therapy program and Point Loma Nazarene University in the Psychology Department.

I have also been a mental health contributor (and a proud Kick Starter supporter) to Darling Magazine and love doing professional case consultations with people seeking to get certified in The Daring Way™, EMDR therapy, CEDS (through iaedp™), become an AAMFT Approved Supervisor, doing Internal Family Systems consultations with those who desire to learn more about the model, and business consultations with other business owners seeking to build their own practice with thought and integrity.

Training & Certifications: I am a Licensed Marriage and Family Therapist in the state of California MFC#44584. I have extensive training in family systems therapy and mind-body approaches which take into account the whole person and the whole body in recovery.  I am a Certified Internal Family Systems Therapist, a Certified Daring Way™ Facilitator+Consultant (CDWF-C) (based on the research of Brené Brown), Certified EMDR Therapist+Consultant-in-Training , Certified Eating Disorder Specialist (CEDS) + iaedp™ Approved Supervisor, AAMFT Approved Supervisor.

Memberships and Affiliations: I am an active member of CAMFT, AAMFT, IAEDP. EMDRIA, The Daring Way™ and affiliated with

On a personal note:

I grew up in the Midwest and am still very loyal to my Minnesotan roots, including their sports teams (which can be a stressful endeavor). I miss the snow and seasons but I love all that San Diego has to offer outdoors year-round. When I am not working and dreaming at Potentia, you can find me with my sweet husband, Gavin, chasing after our two kids while playing at the beach, exploring local farmers markets, cooking & baking, taking pictures or working out with my beloved group fitness buddies. My oldest child is on the autism spectrum which has led me on a brutiful journey of love, compassion, and vulnerability.

I am a sucker for some things of this world: Neutral colored clothing inspired from my days living in NYC and Europe and I play around with the capsule wardrobe loosely, very loosely. I love wandering in antique stores and re-purposing things with a story for Potentia and my home- which is a never-ending project. I am genuinely obsessed with lavender and believe in its medicinal powers. I have it in varied forms wherever I dwell.

Thanks for showing up here. I look forward to answering your questions and supporting you  – because your heart’s desires are sacred and worthy of respect and honor.

Inquiry / Contact Form:

Hello and thank you for contacting Potentia. We look forward to getting you connected with the best team member as soon as possible. These questions are in no way required but can help facilitate your inquiry process: